Financial Freedom for Coaches: How to Set a Clear Yearly Income Goal

Over the years, I’ve spoken with thousands of entrepreneurs about their businesses and a surprising pattern appears again and again.

They say they’re not making enough money. But when I ask a simple question — What’s your yearly income goal? — the answer is often silence.

No number. No target. Or, they stare off into space for a few seconds, say "Hmmm..." and then tell me a number in the form of a question, as if they're asking me. "Ughh... 250k? I guess? Never really thought about it..."

But let's be practical: it's impossible to hit a target you haven’t set.

If you don't know what the destination is, how the hell do you expect to get there? 

In this blog we're going to do some Magical Money Math.

But first, let's talk about lifestyle design. 

Lifestyle First, Income Second

The first step to choosing a yearly income goal and doing the money math isn’t choosing a number randomly.

It’s deciding what kind of life you want to live.

If you haven't done that yet, stop what you're doing and go read this blog first. 

Your income goal should support your lifestyle vision. 

Ask yourself:

• Where do you live?
• How often do you travel?
• How much time do you want to work each week?
• What experiences matter most to you?

Once your ultimate vision becomes clear, your yearly income goal does too. 

NOW you can determine the income required to support it.

This is where financial freedom begins to feel tangible.

Define Your Yearly Income Goal

Ok, you know what kind of lifestyle you want.

Now let's decide your yearly income goal. 

The amount required to allow you to thrive, not merely survive.

Not the number that "keeps the lights on".

The number that supports your life fully.

Your yearly income goal becomes the anchor for everything in your business.

When this number is clear:

• Pricing becomes easier
• Offer design becomes logical
• Sales targets become measurable and
• Marketing becomes more intentional

Break the Number Down

Once you have your yearly income goal, reduce it into smaller pieces.

Large numbers feel abstract and overwhelming. 

Smaller numbers feel achievable.

Start with the yearly goal. 

Then divide it down.

Yearly income goal

↓

Monthly income goal

↓

Weekly income goal

↓

Daily income goal

Suddenly, what once felt enormous feels totally achievable and manageable.

The Magical Money Math

Now let's figure out how many units of what you need to sell to hit that yearly income goal. Here's an example: 

Imagine your yearly income goal is $500,000.

And your core offer is $5,000.

You only need to sell 100 units per year.

Now break it down.

100 sales ÷ 12 months = about 8 sales per month

8 sales ÷ 4 weeks = 2 sales per week

That’s it.

Two sales per week!!

And look; making two high-ticket sales per week is no harder than making fifty low-ticket sales per week.

In many cases, it’s significantly easier.

And far less stressful.

Be free, Melynda  

“If you don’t know where you’re going, you’ll probably end up somewhere else.” - Lawrence J. Peter

“A lot of people are afraid to say what they want. That’s why they don’t get what they want.” - Madonna